In 2009 it made the headlines by paying out on Roger Federer to win Wimbledon before the tournament had even started (he ended up winning). Sportsbet is very famous and a recognised brand in Australia where it often features on TV. It runs a Facebook and Youtube presence too. It has over 117,000 Twitter followers and posts a lot of memes and ‘viral content’ alongside betting promotions and sports news. This eventually led to the Irish bookmaker taking over the remainder of the shares and a full acquisition was completed by March 2011. It’s gone from strength to strength since and in 2009 Paddy Power acquired a 51% stake in the company. It began life in Darwin in 1993 earning a place in history as the country’s first licensed bookmaker, but was on the verge of going under in 2005 when it was bought out by Matthew Tripp. Licensed in the Northern Territory (NTRC) is an online bookmaker based in Australia, an increasingly congested market.